In Athens, Alabama, a small grocery store gained national attention. The store, S&Z Grocery, is owned by Phillip Stewart. Recently, Stewart made a controversial decision involving a popular beverage brand. His choice stirred both support and debate within the community.
Stewart noticed something about the Pepsi and Diet Pepsi bottles in his store. They were printed with the logo of the National Football League (NFL). This detail, though small, carried a much bigger meaning for him. It was a symbol he couldn’t ignore.
To many, a logo might seem harmless. But for Stewart, the NFL emblem represented something deeper. He believed it stood for actions that disrespected the country. Because of this, he took a strong stand.
He decided to remove the NFL-branded bottles from his store shelves. It was not a business move, but a moral one. Stewart felt that continuing to sell the bottles would go against his conscience. So, he took action.
In interviews and online posts, Stewart explained his reasoning clearly. “I can’t in good conscience sell the product because it does have the logo on it,” he said. It was a simple decision rooted in personal beliefs. He was honest about the risks involved.
He knew his choice might affect sales. Customers might turn away. But to Stewart, values mattered more than income. He believed standing up for his beliefs was worth the potential loss.